Leo’s Tactical Take: An Honest Frase.io Review

At its core, Frase.io is an AI-powered content research and writing tool. But what separates it from other AI assistants is its SEO-first approach.

It’s built for marketers and creators who want to rank. Here’s what that looks like in practice:

This means Frase doesn’t just generate text — it helps you write with a strategy.

Let’s talk wins.

1. The Content Brief Builder is Pure Gold

Before I even start writing, I want to know:

✅ What topics are covered by competitors?
✅ What keywords do they rank for?
✅ How long is their content?
✅ What questions are they answering?

Frase’s brief builder scrapes the top 20 search results and distills everything into a visual outline. You can build your own brief in under 5 minutes, tailored to outrank what’s already out there.

Game-changer for solopreneurs who don’t have time to dig through tabs and spreadsheets.

2. Built-in AI Writing that Actually Understands Context

The built-in AI writer works inside the SEO brief. That’s key.

It doesn't just spit out generic paragraphs — it pulls from your selected headings, your keywords, and your brief. The writing feels more intentional and far less robotic than many of the GPT wrappers I’ve tried.

Pro tip: You can train Frase with your own tone/style using custom templates. It’s not as advanced as Jasper’s brand voice settings, but it gets the job done.

3. Content Optimization is Streamlined

You get a real-time score for how optimized your draft is. It compares your content to the top search competitors and highlights what you're missing.

The optimization tab suggests:

As someone who writes with SEO in mind but doesn’t obsess over every technical detail, this feels like having a friendly coach by your side.

4. Great for Updating Old Content

Frase lets you import URLs of existing blog posts and instantly compare them against new SERP data.

If your content is losing rank, this feature helps you:

A huge time-saver for repurposing evergreen content—especially for affiliate blogs like AΩ33.

No tool is perfect, and Frase has its limits.

1. Not a Visual Tool

If you’re used to tools like Notion or SurferSEO with a bit more visual polish, Frase may feel a little clunky. The UX is functional, but not slick. It’s designed for performance, not aesthetics.

That said, you’re here to write, not admire gradients.

2. No AI Chat or Co-pilot Feel

Frase doesn’t have a “chat with your doc” interface like some newer tools. You’re working in a fairly linear editing environment. If you love tools like ChatGPT or Claude for brainstorming with an AI partner, you may miss that level of fluid interaction.

However, you can still paste your ideas or outlines in and have Frase rewrite, expand, or refine them—so you’re not missing too much.

3. Some Learning Curve for Beginners

For first-timers, the dashboard can feel a bit overwhelming. It’s packed with features: content briefs, SERP explorers, AI writing tools, topic scorecards…

My tip: Start with the “Documents” tab. Use a content brief. Write one article using their SEO score. Then expand into research and updates later.

Frase starts at $14.99/month for the Solo plan, which includes 1 user and 4 articles/month. The Pro and Team plans scale up from there.

Here’s how I see it:

If you publish 1+ SEO-focused blog post per week, Frase pays for itself in time saved and performance gained.

It’s cheaper than hiring a freelance SEO writer. And it gives you back hours you'd otherwise spend researching, outlining, and second-guessing your optimization.

For affiliate marketers and content-focused solopreneurs, it’s a tactical investment.

Here’s how I use Frase inside AΩ33:

This 6-step workflow cuts my research and writing time in half. And it keeps my blog content focused on keywords that actually matter.

✅ Content marketers
✅ Affiliate bloggers
✅ SEO-focused creators
✅ Coaches/course creators who blog for traffic
✅ Anyone who wants to rank without outsourcing

Who shouldn’t use Frase? If your content strategy is 100% social or short-form video, you won’t get much mileage here.

But if you’re serious about blogging or search visibility — and you hate wrestling with keyword spreadsheets — Frase is a smart move.

🟣 Overall Rating: 9/10

Frase is a no-nonsense, SEO-driven writing assistant for creators who value strategy over fluff. It earns a permanent spot in my AI Starter Stack because it helps me do what I do faster — and better.

It won’t replace a full-stack content team. But as a solopreneur’s sidekick, it’s ridiculously effective.

'Til the next one...

~Leo Rhys

AΩ33 // AI + intention = creative freedom

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Write smarter. Rank faster. Stay solo.