Here’s the thing: social media algorithms change, SEO rankings fluctuate, platforms rise and fall — but your email list? That’s the one audience you truly own.

It’s a direct line to your people. No algorithm. No gatekeepers. No viral dance challenges required.

For solopreneurs especially, your list is more than just a list — it’s a business engine. Whether you’re launching a product, promoting an affiliate offer, or building trust through weekly insights, your email list makes it all possible.

But building that list — and keeping it warm — requires a consistent, compelling stream of value. And that’s where many creators get stuck… or burned out.

That’s where AI steps in.

Before you write a single email, you need a reason for people to subscribe. And in 2025, “Get my newsletter” just doesn’t cut it.

People want quick wins, helpful tools, and high-leverage ideas. Lead magnets still work — but only if they’re useful.

The solution: create a freebie that’s both genuinely valuable and quick to produce.

Use Blaze.ai to create your lead magnet. Here’s how:

• Start with a prompt like: “Create a 5-part email course for solopreneurs on automating their workflow using AI tools.”

• Blaze will generate outlines, copy, and subject lines that feel on-brand.

• Edit lightly, add your voice, and you’ve got a compelling lead magnet in under an hour.
  

Then, use Systeme.io to spin up a clean landing page with your opt-in offer. No design degree required.

💡 Pro Tip: Name your lead magnet something benefit-driven. “The Ultimate AI Starter Stack” > “Free Guide.”

Most email marketing advice makes creators feel like they need to send daily emails, write like Hemingway, and test 37 subject lines per send.

Let’s keep it simple.

A solid 3–5 email welcome sequence can build trust faster than 30 one-off emails ever could — if it’s intentional.

Use Blaze again to draft your welcome series. Some prompts:

• “Write a friendly welcome email introducing my newsletter for solopreneurs using AI to grow their business.”

• “Draft an educational follow-up email explaining how AI tools can save 10+ hours/week.”

• “Write an email telling the story of how I automated my first digital funnel.”
  

Each one should be short, personal, and actionable.

Then, load them into Systeme.io and schedule the sequence. You’re done.

Frase can help here too. Want to add blog content or social posts to your emails? Use Frase to summarize your long-form content into digestible snippets, or auto-generate pull quotes, highlights, and CTAs.

One of the biggest time-wasters in solopreneur land? Creating content from scratch every time you want to send an email.

Instead, think like a media company. Create one core piece (like a blog post or YouTube video), then slice it into bite-sized assets for your list.

Here’s a workflow:

• Use Frase to research and write a blog post based on high-intent keywords.

• Use Blaze to turn that post into:

  • A summary email

  • A “story behind the post” email

  • A carousel teaser for social

  • A listicle for X or Threads

That same content now powers your email list, social channels, and SEO efforts — without extra effort.

Here’s a truth that took me too long to learn:

AI can help you write faster. But only you can make it meaningful.

If you’re afraid of sounding robotic — don’t be. Blaze and Frase are better than ever at matching tone and context. But your job is to inject perspective, personality, and presence.

Here’s how I think about it:

• AI is the engine. I’m the driver.

• The tools give me velocity. My voice gives it resonance.

• I let AI handle the 80% — so I can obsess over the 20% that actually matters.
  

You don’t need a huge list. You need a warm list. One that sees you as a trusted guide — not a pitch machine.

And the easiest way to build that? Automate the busywork. Focus on real connection.

Build Your List, Share Your Voice, Grow on Autopilot

You don’t have to become a copywriting wizard to build an email list. You just need the right stack — and a shift in how you think about content.

AI tools like Blaze, Frase, and Systeme.io aren’t shortcuts — they’re amplifiers. They free you up to write with more honesty, publish with more frequency, and grow with more focus.

So if you’ve been putting off email because you “hate writing,” consider this your invitation to try a smarter way. Not just to build a list — but to build leverage.

Because when you automate the process, you free up your creativity. And that’s when the magic happens.

'til next time...

-Leo Rhys